Case studies
Change starts with people
We do not define our projects by the tools deployed. We define them by what genuinely changed for the client — and, just as importantly, what we take no credit for.
Case studies
Organizational change stories
Brand strategy & rebrand · 2020
Grodno S.A.
Changing how the company thinks about its assets.
Poland’s largest electrical wholesaler. Thirty years of operation, eighty‑eight branches. The category was shifting — renewables, photovoltaics, EV charging, new classes of partner arriving at the table.
Together we designed a new mark and led the change from inside the organisation — because visual change without human change is merely an expensive new PDF. Seven hundred people needed to feel the direction belonged to them.
Revenue growth is the work of a whole organisation. The rebrand was one element of that story — not its cause. Source: GPW: GRN.
B2B2C platform delivery + sales prediction
Euromaster Nordic
Changing B2B2C operations.
A new system of work for sales.
Delivered with Frontkom. Euromaster (Michelin Group) was serving B2B customers, dealers and franchisees through a collection of disconnected systems. At peak season, the team was spending thousands of hours re-entering data between platforms.
We delivered a unified B2B2C platform combining sales, invoicing and document flow — integrated with external tooling. The Laravel backend supports complex discount structures and re-invoicing logic.
Delivered by Frontkom with UX by Atypical Design Studio.
Back‑office SaaS — audit & MVP redesign
All4Cloud / APN Promise
Managing thousands of licences — redesigned in five weeks.
All4Cloud is a Microsoft licence back-office serving administrators, resellers and tenants. Built over years by an internal team alone. At scale, it began to buckle: navigation three levels deep, expiring contracts buried, campaign conflicts, licence errors distributed across the interface with no apparent logic.
Twenty-five working days. Audit, UserTasks workshop, Blueprint Model, TreeJack testing via Optimal Workshop, MVP in Figma. Output: a Critical Actions panel, simplified approval workflow, granular role permissions, dark mode, and redesigned data tables with sticky headers, horizontal scroll, and components drawn from Material and IBM Carbon.